Are you tired of Google Analytics and looking for a good alternative? Try one of these 5, all privacy safe and reliable.
Do you own or run one or more websites and you don’t like GA4? You are not alone: there is a lot of people out there missing universal analytics.
Luckily there are many alternatives to Google Analytics you can use in 2024 to track your stats properly and respect users privacy: sometimes alternatives are even better than Google Analytics itself. The #1, Publytics, is really recent and stunning!
Let’s look at some of the best Google Analytics alternatives for 2024:
1. Publytics
Launched in 2023, Publytics.net is already established as one of the best Google Analytics alternatives out there.
Publytics.net has a very similar user experience to Google Analytics 3, possibly the most similar on the market. Internally, however, it works very differently.
Publytics.net has been developed specifically for web publishers: it’s fast and privacy-safe to a far higher degree than Google Analytics 3. Indeed, Publytics.net does not use cookies and is already compliant with every EU privacy regulation.
Plus, Publytics offers the innovative beta feature "network live stats", a stunning solution for webmasters and agencies owning multiple websites. Finally Publytics.net has a lower price than all of its competitors.
2. Matomo
Another Google Analytics alternative, this time coming from French developer Matthieu Aubry, is Matomo.
Unlike Google Analytics, Matomo offers an integrated tag manager, analysis of multimedia services and advanced privacy controls.
And, once again, Matomo does not use cookies in its website, following the European Union privacy rules.
You can try Matomo immediately for free! The website offers a 21 days free trial time during which you can cancel the subscription at any time.
3. Fathom
One of the main advantages of Fathom, a Canada-based website, is its simplicity of use. Their operation is mostly conducted on a single page, without any training needed for the user.
Despite not coming from the European Union, Fathom makes its own mission to protect user privacy at all costs. Other than the obvious data protection reasons, this allows Fathom to function much better than Google Analytics.
For example, Fathom is blocked by far less ad-blockers than GA, specifically for their data protection policies. Furthermore, without any set-up required, Fathom automatically blocks bots, crawlers and DDoS attacks.
4. Plausible
Do you want an intuitive dashboard that gets you all the important data on one single page? Then Plausible is the Google Analytics alternative for you.
Its lightweight script and simplicity of use makes Plausible one of the easiest analytics websites on the market.
Plausible is also a completely open-source website, fully available for inspections and reviews on GitHub. The Plausible team made this choice specifically for transparency reasons, citing privacy as one of their main concerns for users.
5. Squeaky
Squeaky is one of the most complete analytics websites on the internet. It allows the user to track events, create recordings, visualize the customer’s journey and so much more. Despite its depth, Squeaky is extremely simple and convenient to use.
Squeaky also provides different pricing plans, with a 20% discount for yearly subscriptions. There is also a free option for smaller websites.
And, of course, Squeaky also puts privacy up on their priorities. It is a cookieless website with text-anonymisation technology. It follows EU regulations and has an API based consent-manager.
