The salary, biography, and earnings of Tadej Pogacar, the Slovenian champion and winner of four Tours de France titles, who is currently the highest-paid cyclist in the world.
How much does Tadej Pogacar earn? It’s a question that remains relevant, as the Slovenian continues to dominate cycling without interruption, adding to his list of achievements that confirm his role as an absolute protagonist.
Born in 1998, Pogacar has already won four Tours de France (2020, 2021, 2024, and 2025)—with the last edition won by a miss—a Giro d’Italia, two consecutive road world titles, and numerous monument classics: among them, Strade Bianche, the Tour of Flanders, and Liège-Bastogne-Liège.
Among his most recent and dazzling achievements is his five-consecutive triumphs at the Lombardy (2021-2025), his latest achievement coming in October 2025 after a solo effort at the Passo di Ganda, which allowed him to tie Fausto Coppi’s record in the Italian classic. Furthermore, in 2025, he became the first rider to reach the podium in all five monuments in a single season.
He has been compared to none other than Eddy Merckx—the Cannibal, a true cycling legend—given his ability to excel on climbs, in time trials, and in the major classics, even managing to hold his own in tight sprints.
Let’s take a look at Tadej Pogacar’s biography, including an updated look at his salary and earnings, which still make him the highest-paid professional cyclist.
Tadej Pogacar’s salary
Tadej Pogacar has only been a professional cyclist since 2019 and, after debuting in the Junior and Under-23 categories, he has always raced for the UAE Emirates team, with which he became the youngest winner of a UCI World Tourr stage race.
Already labeled a "predestined one" after his double at the Tour de France in 2020 and 2021, Pogačar confirmed his dominance with the Giro-Tour-World Championships triple feat in 2024, which prompted the team to renew his contract until 2030.
The agreement includes a fixed salary of 8 million euros per season (previously 6 million), plus a release clause of 200 million euros, a testament to his unprecedented value in modern cycling (source: Gazzetta dello Sport).
This is the highest salary on the entire UCI circuit, higher than that of champions like Primož Roglič or Remco Evenepoel. Added to these are race bonuses, advertising revenue, and merchandising income, which in 2025 brought Pogacar an estimated total earnings of between 11 and 12 million euros annually.
Tadej Pogacar’s Net Worth, Sponsors, and Bonuses
Regarding sponsorships, the main partners include DMT (shoes), MET (helmets), Enervit, Jana (water), Plume (Wi-Fi router), Look, and the Slovenia Tourism Board.
In recent months, as reported by Gazzetta dello Sport, Pogacar’s portfolio of personal collaborations has further expanded thanks to the work of the agency A&J All Sports, which manages his image. Today, he has nine active partnerships, with the addition of Colnago (bikes), Continental (tires), and MyWhoosh (virtual cycling platform).
Companies are competing for the chance to associate their name with that of the Slovenian champion, but he carefully selects his commercial projects, focusing on marketing activities in the months following the racing season. Currently, his personal sponsors guarantee him approximately €2 million per year, but ongoing negotiations with new brands could double that figure by 2026, reaching €4 million annually.
Personal merchandising plays an increasingly important role in Pogacar’s earnings: his official logo, now a registered trademark, has given rise to a line of sold-out products, including limited-edition Colnago bikes (300 pieces at €17,000 each, for a total of over €5 million in revenue) and Pissei technical apparel, such as the skinsuit he wore at the 2025 Strade Bianche, which sold at auction for €30,000. Royalties from these sales are partly donated to the Tadej Pogacar Foundation, which is committed to cancer research and supports its Academy for young Slovenian cyclists.
Furthermore, for each Tour de France victory, Pogacar receives a €500,000 prize, although, as is cycling tradition, part of the sum is distributed among his teammates. Thanks to his new contract with UAE-Team Emirates, the Slovenian is also entitled to additional bonuses: €1 million for the Tour de France, €500,000 for the Giro d’Italia, €500,000 for the Vuelta, and €250,000 for the world title (according to La Rosea estimates). In 2025 alone, having won the Tour and the World Championships, he earned €1.25 million in variable prize money, in addition to fixed income from his contract and sponsorships.
Between his salary, sponsorships, and business activities, Tadej Pogacar is today not only the highest-paid cyclist in the world, but one of the most influential and profitable sports personalities on the international scene.
Who is Tadej Pogacar? Biography
- Name: Tadej Pogacar
- Date of birth: September 21, 1998
- Place of birth: Komenda (Slovenia)
- Height and weight: 166 cm, 66 kg.
- Nationality: Slovenian
- Family: He is engaged to Slovenian cyclist Urška Žigart
- Team Membership: UEA Emirates
- Characteristics: All-round cyclist, strong on climbs, pace races, and time trials
- Fun Fact: He is nicknamed Pogi
Original article published on Money.it Italy. Original title: Quanto guadagna Pogacar? Stipendio e patrimonio del ciclista più forte del mondo
