Ferrero SpA (Italian pronunciation: [ferˈrɛːro]), more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba, Italy. Ferrero is a manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer and confectionery company in the world.[2] Ferrero International SA’s headquarters are in Luxembourg. Ferrero SA is a private company owned by the Ferrero family and has been described as “one of the world’s most secretive firms”.[3] Reputation Institute’s 2009 survey ranked Ferrero as the most reputable company in the world.[4]