Influencer Marketing

Influencer marketing defines the branch of marketing in which the focus is on influential people rather than on the target market as a whole. It is characterized by the ability to "influence", to generate a strategic word of mouth that significantly affects the visibility of a brand and is a concept closely linked to social media, so much so that one can also speak of "social influencer".
At one time this activity was simply called word of mouth, which later became "word of mouth" or "buzz". With the advent of social media and an increasingly professional use by people and companies, an ever-increasing number of people able to exercise social influence by connecting and sharing messages with their own has made their way. audience, managing to affect the visibility of a brand and the purchasing decisions of its community.