Food influencers are among the highest-earning social media figures. Here’s a ranking of the world’s richest; many have become millionaires.
The world of cooking and social media have been going hand in hand for some time now. Numerous figures, having begun publishing their recipes online, have gained a growing following and become true celebrities, capable of earning tens of thousands of euros with a single post on Instagram or TikTok.
A growing trend that has encouraged even VIPs not strictly connected to the culinary world to jump in and try their luck, quickly becoming reference figures in the entire sector.
Today, there are thousands of food influencers around the world, but only a few can claim to be the best and, above all, the richest. Do you already know the ranking of the most followed?
Gordon Ramsay
In first place, there could only be Gordon Ramsay, the biggest name in the entire industry for years. Able to dominate the rankings on all major social media platforms, he now boasts more than 40 million followers on TikTok and over 20 million subscribers on YouTube, as well as 18 million followers on Instagram.
His content, combined with his non-social media activities, has allowed him to record average annual earnings of €105 million ($109 million) and an average of €29,669 ($33,600) per single Instagram post.
Jamie Oliver
In second place is Jamie Oliver, another figure who has become a key figure in the online cooking world. So much so that she has become one of the most followed and well-known faces on Instagram, YouTube, and TikTok.
Having become famous for her family-style reinterpretation of Italian cuisine, she now earns about €21,099 ($23,900) per Instagram post.
Bëtul Tunç
With just over 10 million followers on Instagram, Bëtul Tunç closes the list of the richest food influencers in the world. A Turkish baker and recipe developer, she showcases delicious dishes starting with very simple and often humble ingredients.
Her following and content allow her to earn over €12 million ($14 million) per year and more than €30,000 ($35,000) per Instagram post.
Tieghan Gerard
Founder of the blog Half Baked Harvest, Thiegan Gerard has built a social media empire over the years and is now one of the largest following and most credible food influencers.
So much so that he is considered one of the richest in terms of earnings. Thanks to his work on Instagram, he manages to earn approximately €8,800 ($10,000) per post and €145,000 ($164,900) per year from posts on the Meta social network alone.
Yumna Jawad
With 4.5 million followers, Yumna Jawad is still considered one of the most important food influencers globally. This is demonstrated by the interest generated by each of his video recipes and posts published on his pages.
Her earnings per single post are €6,500 ($7,400), and she manages to earn well over €100,000 ($113,300) annually.
Ree Drummond
The host of the cooking show The Pioneer Woman, Ree Drummond, has successfully cultivated her audience on social media and is now one of the highest-earning food influencers.
She has been doing this since 2006 and, thanks to her perseverance and dedication, she now boasts earnings of €17.6 million ($20 million) annually.
Rena
Having become famous thanks to her healthy recipes, Rena boasts a loyal following who follow her advice every day to prepare tasty yet low-calorie dishes. The perfect mix for those on a diet and looking to get back in shape.
Having gone viral for her ability to adapt to various situations in the kitchen, today, with her 3.6 million followers on Instagram, she earns approximately €80,000 ($91,000) a year.
Yolanda Gampp
Moving into the world of pastry, we can’t help but mention Yolanda Gampp. A true figure of reference with her blog How to Cake It and her YouTube channel, over time she has also gained a growing following on Instagram, currently counting 2.7 million followers.
Her numbers are constantly growing, as is her earnings from her social media activities. Each of her posts earns her a salary of €6,126 ($709,000) and an annual income of €553,000 ($626,000).
Ella Woodward
One of the most important and beloved figures in the world of plant-based cuisine, Ella Woodward has 2.4 million followers on Instagram and has become famous for her ability to revisit classic recipes with ingredients perfect for a vegan diet.
Her profile also features various book-related promotions, though food remains her primary focus. How much does she earn? A single post on Instagram alone earns her a salary of €27,000 ($30,000).
Shonda Wagner
Completing the top 10 is Shonda Wagner with 2 million followers on Instagram. Able to lose weight thanks to fitness and become an inspirational role model for millions of people, she has a very diverse audience who follow her recipes and workouts every day.
Her dishes include shrimp tacos, eggplant lasagna, and oatmeal tiramisu, to name a few. In terms of earnings, each of her posts brings in about 23,000 euros ($26,000).
Original article published on Money.it Italy. Original title: I food influencer più ricchi al mondo: chi sono e quanto guadagnano?
