More and more people dream of making money with TikTok, however, few know how. Here is a complete guide with the best strategies and 5 practical tips.
Making money with TikTok is a desire of many, but even today few people know the strategies to achieve this goal.
Given the popularity of the platform, many people manage, within a few videos, to gain the right followers to start earning with TikTok; at this point, however, they find themselves at a loss, as they no longer know how to act.
If you have managed to reach at least 10,000 followers on TikTok and want to start earning you can do it, just follow this guide.
How to make money with TikTok in 2023
There are many ways to make TikTok profitable. If you don’t know the strategies, but you also want to start making money with TikTok, don’t worry, here’s a complete guide for 2023.
1) Using affiliate marketing
One of the most popular ways to make money with TikTok is through affiliate marketing. The technique’s success lies in not requiring the sale of one’s own product.
On the contrary, it is sufficient to create a video sponsoring a product provided by a company and insert your affiliate code (which generally allows you to access a discount) in the video description. This way, the company will be able to pay the creator for each person who purchased using their code.
2) Join the TikTok Creator Fund
In order to join the TikTok Creator Fund you must be at least 18 years old, have 10,000 followers, and have totaled at least 100,000 views in the last 30 days.
The program allows users to earn based on the traffic they generate (and therefore, for example, based on the number of times people watch their videos). In general, the more videos are viewed, the more users earn.
Through the TikTok Creator Fund is possible to start earning between 2 and 4 cents per 1,000 views. It might not seem very high, however, if combined with other income the total can become a pretty hefty amount.
3) Promote songs by famous artists
This method of earning is accessible only to influencers with over 100,00 subscribers. In practice, some singers are willing to pay creators to make and publish videos in which they dance and sing to the rhythm of their latest released songs.
4) Sponsor products and services
Another way to earn money similar to that based on affiliate programs is that of sponsorship of products and services. In this case, the creator is contacted by a company or brand which, in exchange for one or more contents dedicated to his product or service, is willing to offer him a sum of money.
5) Become a brand ambassador
Becoming brand ambassador means establishing a relationship of trust and ongoing collaboration with a brand. In practice, it works very similarly to a sponsorship but is usually more long-term.
The owner of a restaurant, for example, can periodically invite a creator to his establishment to create content in order to sponsor him, in exchange for a free service, such as lunch or dinner.
6) Create a Patreon account
Another possible method to earn money on TikTok is to open a Patreon account, which allows you to receive donations from your followers in a totally legal and transparent way.
In exchange for donations, creators can offer their followers exclusive content so as to build their loyalty, perhaps by replying to private messages in chat (on apps like Telegram).
7) Going Live on TikTok
Lives are videos that the creator can decide to broadcast to entertain their followers. In order to create them, users must have at least 1,000 followers and be at least 16 years old.
Furthermore, to monetize them, you must be 18 years old. During these live shows, followers can send the creator virtual gifts to show appreciation for their content.
Based on the number of gifts received at the end of each Live, the creator will get a certain number of diamonds, which can be converted into real money. Each diamond is valued at five cents.
8) Sell products or services
Another very popular way to make money on TikTok is to sell products or services. For example, if you are a professional in the consultancy sector, you can use the platform to spread some of your knowledge and attract new clients to sell your services.
Or, if you have a store (perhaps even online), you can use the platform to generate traffic and consequently increase sales.
9) Collaborate with other influencers
If you want to try to promote your product or service on TikTok, you can contact another content creator to collaborate with them and increase traffic to your page.
Of course, this may require an initial investment, however, if you carefully select the influencer to contact, you could receive enough traffic to make your investment worthwhile.
5 tips to make money on TikTok
Once you decide to try and earn money with TikTok, you should be aware that competition is massive. TikTok is one of the biggest social media platforms in the world, and millions of creators are competing against each other. Therefore, here are some valuable tips that may interest you.
1) Don’t accept any collaboration just to make money
Choosing carefully who to collaborate with is essential for the success of the work. Making videos that are blatant “hustles” can lead to your followers losing interest and consequently unfollowing you. Choose collaborations carefully and try to introduce the brand or product well within the narrative of your videos, so that your audience is not disturbed by it.
2) Get followed by an agency
If your profile is large enough, you can pitch yourself to an agency and ask them to follow you. Agencies are very useful for those who want to earn money with TikTok: brands and companies often turn to them, and it is the agencies themselves who contact the creators on their roster to propose collaborations, effectively acting as an intermediary.
Of course, the agency retains a percentage of the creator’s compensation, however, it frees him from the need to search for and find collaborations independently.
3) Understand what your audience is interested in
To make your collaborations fruitful, you should understand what your audience is interested in.
This way it will be easier to understand which kind of proposals to accept and which to reject. If, for example, your community likes shoes, accept collaborations with companies that produce particular models, in order to attract the interest of those who look at you.
4) Do live shows at pre-established times
Doing Lives at pre-established times helps people remember you and become attached to you. For example, if, after doing some experiments, you notice that people mostly watch your live in the evening at 9.00 pm, establishing a fixed appointment will help you build their loyalty and, perhaps, ensure that they give you gifts.
5) Invest in equipment
It may seem trivial, but if you want to make TikTok your main job and you want to earn you need to equip yourself with the right equipment: all you need is a ring light to place your smartphone on while you film and a few other precautions to be able to shoot quality videos.
Companies, seeing you make high-quality videos, will undoubtedly be more inclined to contact you. On the contrary, if you ever start publishing videos that are sub-par from an audiovisual point of view, don’t be surprised if the requests start to decrease.
How much does TikTok pay?
Finally, here’s the most important question. How much can you earn with TikTok? The answer simply is: it depends.
For sponsorships, small influencers can earn around 300 dollars per post, while as regards the TikTok Creator Fund program the figures remain the same regardless of their level of fame.
As popularity grows, fees can increase. A collaboration for an average influencer can also earn 3,000 dollars per post.
What has changed drastically are the amounts that can be earned through the publication of sponsored content when you really have a lot of followers. Celebrities active on the platform such as Khaby Lame or Chiara Ferragni can earn more than 50,000 dollars for a single post.
Original article published on Money.it Italy 2023-06-12 10:01:02. Original title: Come fare soldi con TikTok
