Even in 2025, the queen of world tennis will once again be Aryna Sabalenka: here’s who the richest contemporary tennis player in the world is and how much she earns.
With the 2025 season now consigned to the archives, the name of Aryna Sabalenka once again resonates as the pinnacle of women’s tennis. Both statistically and financially. Powerful on serve, aggressive from the baseline, and capable of almost always reaching the finals of every tournament, the Belarusian — now firmly at the top of the world rankings — is not only dominating the draw, but also capitalizing on the spotlight the WTA circuit throws at her. From being a champion on hard, grass, and clay courts, to dominating the scene as one of the highest-paid athletes on the planet, it’s a short step.
Today, thanks to successes in the most important tournaments and a mix of sponsorships and global visibility, her "tennis bank account" has grown far beyond the figures of the great dominators of the past. In fact — as we’ll see — today only Serena Williams looks down on her in terms of bank account size among her current and former colleagues.
But how much does Aryna Sabalenka really earn? Let’s take a look at her seasonal and career prize money, compare her earnings with those of her rivals, and also analyze the impact of the "off-court" component—sponsors, social media, and investment activities—on the financial position of the highest-paid tennis player on tour.
Who is Aryna Sabalenka? Biography and honors
Aryna Sabalenka was born on May 5, 1998, in Minsk, Belarus. 1.82 m tall (source: WTA) and right-handed, she is known for her aggressive style of play, featuring powerful serves and powerful groundstrokes. She is the prototype of the modern player, with characteristics very similar to many successful male colleagues.
After already showing signs of strong potential in the junior categories, she emerged at the professional level with a steady progression: titles in WTA competitions, increasingly incisive performances in Grand Slam tournaments, until she conquered the position of world number 1 (for the first time in 2023). Over the course of her career, she has achieved several important titles: above all, the successes at the Australian Open (2023 and 2024) and the US Open (2024 and 2025) marked the definitive leap in quality. In particular, the US Open 2025 also consecrated her financially, given that the prize money earned was the highest in tennis history.
To date, Sabalenka has won 21 singles titles and six doubles titles, securing the world No. 1 ranking in 2021 for both singles and doubles tournaments.
Technically, she is an aggressive player, capable of dominating rallies with powerful shots and releasing pressure in decisive moments; humanly, her public image—at times vulnerable, often determined—has increased her recognition and appeal to sponsors and the media, making her one of the most sought-after (indeed, the most sought-after) profiles on the entire WTA circuit.
How much does Aryna Sabalenka earn? The on-court net worth of the highest-paid tennis player of 2025
In 2025, Aryna Sabalenka enjoyed one of the most profitable seasons of her career:
According to the WTA itself, at the end of the official season, her season’s haul is just over $15 million in prize money. The most profitable season ever from a financial standpoint.
Therefore, it’s safe to say that Sabalenka is among the athletes with the highest earnings per match in women’s tennis. Indeed, looking at the official figures, the comparison with the others is astonishing: while Sabalenka recorded the monstrous sum of $15,008,519, in second place we find Poland’s Iga Swiatek (winner of Wimbledon 2025) with $9,912,532. A gap of more than $5 million in total!
And if we broaden our gaze to her overall career prize money, the data is even more striking:
Aryna Sabalenka is the second-highest-paid tennis player in history with $45,175,621, behind the sole and unrivaled (for now) Serena Williams, who has $94,816,730.
Considering the direction tennis has taken in the 2020s (with prize money clearly and steadily increasing year after year), it’s not far-fetched to imagine that some tennis player, sooner or later, could break Serena’s record. And who knows, maybe that player couldn’t be Aryna Sabalenka.
In any case, let’s always remember that the earnings cited refer to competition prize money and do not include taxes, training expenses, travel, and staff, which represent the most significant costs in the life of a top athlete.
Sabalenka on Social Media, Sponsors, and Investments
On-court income is only half the story: the other half is built off the court, where Aryna Sabalenka has successfully monetized her image and popularity. Estimates published by reputable financial sources (including Forbes) assign significant values to endorsement and sponsorship deals—in the order of several million annually—thanks to partnerships with international brands such as Nike, Wilson, Audemars Piguet, Whoop, and other strategic partners that enhance both her athletic appeal and her social media presence.
These collaborations, tailored around global campaigns and premium products, provide a recurring revenue stream that, combined with prize money, defines her operating net worth. Social media further amplifies this effect: with tens of millions of aggregate views and an international following, sponsorships (social paid posts) and native campaigns contribute significantly to her annual revenue. And it’s not hard to imagine that a single post could be worth several tens of thousands of euros in revenue for Sabalenka, considering her almost 4 million followers if you consider her official Instagram profile alone.
Original article published on Money.it Italy. Original title: Quanto guadagna Aryna Sabalenka? Il patrimonio della numero 1 del tennis
