How to make money with X (Twitter)

How to make money with X (Twitter) and monetize on the social network owned by Elon Musk? Since this possibility was announced, many users will surely be wondering.

Let’s look at some earning strategies.

Making Money with X (Twitter): Subscriptions

One of the easiest ways to make money on X (Twitter) is to take advantage of the monetization program offered by the platform. This currently provides two opportunities: subscriptions and advertising revenue sharing.

Let’s start with subscriptions. X is not the first platform to offer this type of service to users. Currently, the most famous social network in this segment is Onlyfans. Given its success, many other players in the sector, including Instagram, are also trying to emulate it so as not to lose ground on their competitors.

The underlying operation of the service is rather simple: interested users sign up for a subscription by paying a certain amount monthly. The creator, in exchange, shares with his community of "superfollowers", i.e. subscribers, a series of exclusive content that others cannot see.

This content can have very different forms: photos, videos, or simple tweets. For each new subscriber, the creator receives a sum of money, while the platform keeps a percentage.

When earnings reach a certain point, this threshold can drop to 80%.

To receive the first payment, as explained on the X blog, you must have earned at least 50 dollars in a month, otherwise, these will be credited the first time you reach this threshold on your Stripe account (necessary to access the service).

To activate subscriptions, simply go to the "monetization" section of X, choose the service of the same name, and make sure you meet the requirements. If this is not the case, the platform explains in detail how to obtain them and subsequently proceed with activation.

Making Money with X (Twitter): Advertising Revenue Sharing

The second way to make money on X is to take advantage of ad revenue sharing. To earn in this way, the interested user must go to the "monetization" section of the platform, verify that they have the requirements (which we will explain in the next paragraph), and connect a Stripe account to receive payments.

Once this procedure has been carried out, the platform will show some ads in tweet replies to the creator’s followers. Compared to the previous case, where thanks to the pre-established rates it was much easier to imagine how much a creator could earn, this time the calculation is much more complex since it strictly depends on the number of followers and the number of impressions that are generated.

This monetization program is very flexible and can be activated and deactivated at any time, both by the platform (in case of internal problems) and by the creator. As with creators who use subscriptions, there is a minimum threshold of $10 to reach before being able to request payment.

Making money with X (Twitter): the requirements

To access each of these services it is necessary to respect some rules imposed by the platform. In particular, to earn through subscriptions, the interested user must, among other things: have a verified profile; be at least 18 years old; have an active account in the last 30 days; and have at least 500 followers.

Those to enjoy the sharing of advertising revenues are also very similar: you need to have a verified profile, have a total of at least 5 million total views on posts from the last 3 months and have 500 followers.

There are also other rules of lesser importance; to know them all and explore them exhaustively, it is advisable to read the proper guide on X.

Making money with X (Twitter): useful tips

To be successful on X, compared to Instagram or TikTok, it’s not enough to post one post a day or a few a week. To attract attention and generate traffic (and therefore earn) it is essential to share as much content as possible, in the hope of being noticed and appreciated by other users.

If you have no idea what to publish, an excellent starting point could be the trending topics visible directly on the platform. By sharing your opinion on the matter, there will be a greater chance of being noticed. Otherwise, alternatively, it is also possible to comment on other people’s tweets.

Having a “cross-media” approach can allow you to increase your traffic. This means that to be successful on X, it is important to leverage other platforms as well. If, for example, you have a decent following on Instagram, Threads, or LinkedIn, it is advisable to suggest that the followers of these channels also keep an eye on profile X, so that they can stay updated on what you share with greater consistency and, on the other hand, help generate traffic.

Finally, the last useful tip is to take care of your followers. Replying to tweets, liking, and sharing other people’s replies is a trivial but effective strategy for attracting new followers and increasing your traffic. On the contrary, ignoring those who respond or seek discussion often leads to anonymity on the platform and, consequently, makes the possibility of earning more remote.