Google doesn’t give up on Microsoft: after Bard’s announcement, the company declared its intention to integrate generative artificial intelligence into its search engine to compete with Bing.
Google will integrate generative artificial intelligence into its search engine. This is what was stated to the Wall Street Journal by the managing director of the company Sundar Pichai, who however did not provide further details on the timing with which this will happen.
Google chases Microsoft on generative artificial intelligence
Google decided to try to take advantage of generative artificial intelligence a long time ago. At the beginning of February, the company announced Bard, its chatbot, to try to keep up with Microsoft, which in the meantime had already announced its collaboration with OpenAI to integrate its artificial intelligence within the own search engine, Bing.
Currently on Bard there are not many news: after the announcement, Google declared that it would be gradually tested by a small circle of users, to then be gradually disseminated.
Instead, it runs, and a lot, ChatGPT. Despite some setbacks (privacy bugs, compliance problems in some countries), the OpenAI chatbot is proving very successful.
Generative AI in research will bring benefits
According to Pichai, the integration of artificial intelligence will make it possible to increase the search engine’s ability to answer questions in less time and with a higher degree of reliability.
Therefore, perhaps a window could open to recover some ground on Microsoft, which has been working for some time on the integration of this new technology within its search engine.
What you certainly shouldn’t do is think that Google cannot recover the disadvantage accumulated against Microsoft and ChatGPT.
According to the latest data from the Similarweb agency, Google holds over 90% of all searches performed in the world on the internet, between mobile devices and computers; he is therefore still a leader in this area and will certainly not leave his post very easily.
The Mountain View company may also already have some aces up its sleeve to play in trying to become a protagonist in the generative artificial intelligence sector, but it is currently not possible to know. The only thing that can be done is to monitor the situation and see how it will evolve.
Original article published on Money.it Italy 2023-04-07 16:34:10. Original title: Google integrerà l’intelligenza artificiale generativa nella ricerca
