What is Passive Income? Practical Examples and How to Get It

Money.it

26 June 2025 - 13:38

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Passive income allows you to earn without working every day. Here’s how it really works, real examples and strategies to create it from scratch.

What is Passive Income? Practical Examples and How to Get It

Many dream of making money without working, without having to rush to punch the clock, answer urgent emails or plan the day’s agenda to make everything fit together.
Living off your income means this: waking up in the morning and, perhaps while drinking your first coffee of the day, seeing that money has come into your bank account, without having worked in the hours before.

No work from 8 to 17, from Monday to Friday: it’s the money that works for you, not the other way around. Whether it’s an investment, a rental or a digital project, the idea is always the same: create a flow of income that continues to feed over time, even while you dedicate yourself to something else or take a break.

Obviously, these aren’t easy or immediate earnings. Behind every passive income there is initial work, a reasoned choice, perhaps some sacrifice. But with the right strategy and a little patience, building a tailor-made income is possible.
In this complete guide, we look at what passive income is, how to create it sustainably, and what tools to use to do so in the most effective way possible.

What is passive income?

When we talk about passive income, many people think of “easy” earnings. In reality, a passive income is a flow of income that continues to arrive over time, even when you are not actively working. But behind every automatic income there is almost always an initial investment of time, skills, money, or all three.

Whether it is a financial investment, a digital project, or an automation-based system, the logic is always the same: build a system that continues to generate value tomorrow, with little or no commitment in the long term. Unlike a traditional job, which requires time and presence, a passive income continues to work even while you sleep, travel, or do something else.

How to create an income

To generate passive income effectively, you need a clear strategy. Not all methods are suitable for everyone: skills, financial availability, personal inclinations count. Below you will find the main options, divided by area.

1) Financial investments

  • Dividend shares: some listed companies periodically distribute part of their profits to shareholders.
  • ETFs and index funds: ideal for those looking for a simple and diversified solution, with low costs.
  • Bonds and government bonds: less profitable but more stable, ideal for those with a low propensity for risk.
  • Deposit accounts and savings bonds: modest but safe returns, especially in periods of high interest rates.
  • Peer-to-peer lending: you receive regular interest on loans granted through online platforms without banking intermediaries.
  • Equity crowdfunding: if the startup is successful, the returns are potentially high.

2) Real estate

  • Classic rental: buying a property to rent can generate a stable flow.
  • Short-term rentals: with platforms like Airbnb you can obtain higher income, even if with greater management.
  • Real estate crowdfunding: allows you to invest in construction projects even with a few hundred euros.

3) Online business

  • Blogs, YouTube channels, podcasts: with well-optimized content you can monetize in different ways.
  • Online courses and info products: if you have marketable skills, you can package them and sell them in digital format.
  • Automated e-commerce and dropshipping: sell online without having to manage a warehouse.

4) Royalties and copyrights

  • Books, ebooks, music, photographs: every purchase or use generates a fee.
  • Software, apps, digital tools: digital creations that can be sold or licensed.
  • Templates and graphic assets: on marketplaces such as WordPress, Shopify or Canva, every download generates a profit.

5) Referral program and network marketing

  • Affiliate marketing: promote products or services and earn a commission on every sale generated, in a related, involved or through pay-per-click way.
  • Network marketing: more complex and structured system, based on a network and recurring revenue.

6) Automation with artificial intelligence

  • Trading bots or copy trading: automated strategies to generate returns on the markets.
  • AI tools and content automation: with the help of artificial intelligence you can generate content to monetize.

Platforms to generate passive income

Today, with all the digital tools available, creating a passive income is no longer a dream reserved for a few. However, choosing the right platform can make the difference in scaling your business and consolidating the flow of incoming money. It’s a bit like choosing the right place to plant a seed: you need good soil.

Below, a selection of the most reliable platforms, divided by area.

  • Investments: XTB, Scalable Capital, DEGIRO, Moneyfarm, Fineco.
  • P2P lending: Mintos, Robocash, Twino, PeerBerry, IUVO-Group.
  • Real Estate: EstateGuru, Crowdestate, Walliance, Concrete, Re-Lender, Housers.
  • Affiliate marketing: Amazon, eBay, Awin, Shopify, Fiverr, Plus500, Interactive Brokers.
  • Courses and digital content: Udemy, Teachable, Kaiabi, Coursera, Substack, Amazon Kindle Direct Publishing, App Store, Google Play, Etsy, Creative Marker.
  • Photos, videos and vectors: Shutterstock, Adobe Stock, iStock.
  • AI Tools: Notion AI, ChatGPT, Jasper, Canva Pro.

Concrete examples of passive income

To better understand what it really means to have a passive income, it can help to see some practical examples. Here are some strategies that, with an initial investment or a one-time commitment, allow you to obtain constant income over time.

  • Investing €30,000 in distribution ETFs: can generate annual dividends of around 4-5%, so €1,200-1,500 per year.
  • Publishing an ebook on Amazon Kindle: can guarantee monthly income even for years, with just one initial effort.
  • Renting a two-room tourist apartment in Milan for €900 per month: means over €10,000 in gross income per year.

Is it really possible to earn an income?

Yes, but it takes consistency. Earning an income is the result of a well-defined strategy and decisions made over time. If well-built, a passive income can become a second income or even the only source of sustenance. In some cases, it can even allow you to live off the income. But it takes a long-term vision and the ability to diversify.

Common mistakes to avoid

When building a strategy to generate passive income, it is easy to fall into some traps. To avoid mistakes that can compromise the results, it is useful to know the most common missteps to watch out for:

  • looking for easy earnings: if it seems too good to be true, it probably is;
  • not getting enough information: before investing, study and ask for advice from experts;
  • focusing on a single income: diversifying reduces risks and makes the income more stable.

Original article published on Money.it Italy. Original title: Cosa sono le rendite passive? Esempi pratici e come averle

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