Who are the richest on Instagram in Italy and abroad? And how much do they earn for a post in 2023? Here is the updated ranking.
Who are the richest influencers on Instagram and how much can you earn with just one post?
Answering these questions allows you to get an idea of the millionaire business that revolves around the profiles of web stars, the value that companies see in advertising on Instagram, and how rich you can become thanks to millions of followers and posts sponsored.
Let’s see the ranking of the richest on Instagram in Italy and abroad in 2023 and how much they earn.
Top 5 richest Italians on Instagram
Who are the richest Instagrammers in Italy?
Within the Instagram Rich List 2023 of HopperHQ, a social media analysis and monitoring platform that annually draws up the ranking of the highest paid people on Instagram, only two of the 100 richest of Instagram are Italian: Khaby Lame, in 40th position, and Chiara Ferragni, in 92nd position.
With a single post, Khaby Lame earns over 325,000 dollars, while Chiara Ferragni earns more than 102,000 dollars.
Here is the complete ranking of the 5 richest Instagrammers in Italy and how much they earn for a single post:
- Khaby Lame, over 300,000 euros.
- Chiara Ferragni, 95,000 euros.
- Gianluca Vacchi, 69,000 euros.
- Mariano Di Vaio, 20,000 euros.
- Giulia De Lellis, 16,000 euros.
The compensation per post varies based on the number of followers. In Italy, it ranges between 100 and 300 euros per post for those with 5 to 10 thousand followers, from 300 to 850 euros for those with between 10 and 50 thousand followers. Finally, for those who have between 50 and 300 thousand followers, the compensation per content rises from a minimum of 950 euros to a maximum of 3,500/4,000 euros. The compensation of the so-called macro-influencers (200 thousand - 1 million followers) rises by 6.7%.
leggi anche
Top 10 richest people in Italy
Who’s the richest Instagrammer in the world?
To find out the names of the highest paid in the world on Instagram in 2023, we refer to the Instagram Rich List drawn up by HopperHQ.
Who’s the richest person in the world thanks to Instagram? He is Cristiano Ronaldo, the most followed profile in the world with 611 million followers (as of November 2023), behind only the official Instagram account which has over 662 million. The Portuguese champion earns on average 3 million dollars per post.
Top 10 richest people on Instagram
Here’s who the 10 richest Instagram accounts in the world are and how much each of them earns with a single post:
- Cristiano Ronaldo, 3,234,000 dollars.
- Lionel Messi, 2,597,000 dollars.
- Selena Gomez, 2,558,000 dollars.
- Kylie Jenner, 2,386,000 dollars.
- Dwayne Johnson, 2,326,000 dollars.
- Ariana Grande, 2,264,000 dollars.
- Kim Kardashian, 2,176,000 dollars.
- Beyonce, 1,889,000 dollars.
- Khloe Kardashian, 1,866,000 dollars.
- Justin Bieber, 1,763,000 dollars.
Compared to 2022, the top 10 richest Instagrammers have not undergone major changes. The only new entry is Khloe Kardashian, who takes the place of her sister Kendall Jenner.
Cristiano Ronaldo remains in first position, while Dwayne Johnson, in second position in 2022, drops to fifth. Selena Gomez surpassed the undisputed queen of Instagram until a few years ago, Kylie Jenner, both in terms of followers and in terms of earnings per post.
With the exception of Cristiano Ronaldo and Lionel Messi, the ranking of the 10 highest paid on Instagram is dominated by American pop stars and entertainment personalities.
The report notes that women continue to dominate the annual ranking, showing that the gender pay gap no longer exists in this field. In fact, over half (56%) of the 100 highest-paid Instagram profiles are women.
Original article published on Money.it Italy 2023-11-13 14:35:52. Original title: I più ricchi di Instagram in Italia e nel mondo nel 2023. Ecco quanto guadagnano
