Top 10 richest YouTubers: this list will surprise you!

Lorenzo Bagnato

02/11/2023

08/11/2023 - 10:05

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Who is richer? Mr Beast or Pewdiepie? In this article, we will look at the top 10 richest YouTube creators!

Top 10 richest YouTubers: this list will surprise you!

In fewer than 20 years of existence, YouTube has already changed the world completely! Which one of us can think of a world without YouTube and without YouTubers? Being a YouTube creator has become a perfectly viable and legitimate career path, with some having managed unbelievable net worths!

There is a reason why children say they want to become a YouTuber more than a doctor or an astronaut. This might be surprising, but the top 10 richest YouTubers include many creators that only make content for children! YouTube Kids is quickly becoming the new business trend in YouTube, and the numbers truly show.

What is also incredible is how international this list is. There are many channels, for example, that operate in Russia! Even though most social networks pulled out of Russia following the invasion of Ukraine, this was not the case for YouTube, probably because it generates billions of dollars every year.

So, with that in mind, let’s look at the top 10 richest YouTubers.

1) Jay Jeon

If you’re wondering how you missed a $460 million worth YouTuber, fear not. Jay Jeon is the creator of CoComelon, the most popular channel on YouTube Kids. As a matter of fact, with over 167 million subscribers, CoComelon is one of the most popular YouTube channels in general!

2) Jeffrey Star

Although Jeffree Star has relatively low YouTube subscribers, at 15,7 million, he is the second richest YouTuber. Jeffree Star’s net worth ranges around the $200 million mark, mostly because of his cosmetic brand and his singing career.

3) Like Nastya

Yet another YouTube Kids creator, Like Nastya is the first Russian channel on this list! It was founded in 2014 and in just nine years reached the unbelievable number of 104 million subscribers worldwide. This granted Like Nastya an approximate net worth of $100 million, although some estimates put it at $200 million or higher!

4) MrBeast

Finally, a name that most old-time YouTube followers will recognize. MrBeast has the largest channel on the platform at 206 million subscribers. Jimmy Donaldson, the name behind MrBeast, has put together a whole YouTube business. The MrBeast brand manages 32 channels in 8 different languages! Overall, Jimmi Donaldson is estimated at $105 million.

5) Ryan Kaji

Mr Beast is surely impressive but how about being worth $100 million at 11 years old? This is Ryan Kaji’s net worth, with almost 36 million subscribers on his main channel and a wildly profitable merchandising brand.

6) Vlad and Niki

Yet another Russian channel with 104 million subscribers worldwide. Vlad and Niki are two little brothers younger than 10 years old each, with a YouTube Kids channel created in 2018. After signing different brand deals last year, Vlad and Niki’s net worth skyrocketed at over $88 million.

7) Jake Paul

Until a few years ago, professional wrestler and creator Jake Paul was less famous than his brother Logan. Today, Jake Paul’s YouTube channel still has fewer subscribers at 20,5 million, but a larger net worth thanks to his wrestling activities at $60 million.

8) Logan Paul

Right behind his smaller brother, Logan Paul has a YouTube channel with over 23 million subscribers. A series of controversies and scam accusations, however, severely worsened Logan’s reputation. Today, Logan Paul net worth is estimated at $45 million.

9) Pewdiepie - Ninja

In 9th place, we have a tie! The Swedish YouTuber Pewdiepie was, at some point, the most famous and richest creator on the platform, and remains very high on the list with 111 million subscribers. Today, Felix Kjellberg (the name behind Pewdiepie) is a loving family man, more worried about raising his son than running a YouTube channel. Nevertheless, Pewdiepie’s net worth remains massive at $40 million.

Richard Tyler Blevins, better known as Ninja, has significantly fewer YouTube subscribers at 23,7 million, but he is the most popular creator on Twitch! This earned Ninja a significant net worth of $40 million.

10) Markiplier

Finally, we have Markiplier, a YouTuber turned actor and director. Despite his career in the film industry, Markiplier continues to make YouTube content with over 35 million subscribers on his channel. Likewise, Markiplier’s net worth is estimated at $38 million.

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