After months of speculation, it’s finally official: Amazon unveils Alexa+, the AI-powered voice assistant packed with groundbreaking features.

Artificial intelligence is officially making its way into the Amazon universe with Alexa+, the newly unveiled voice assistant set to redefine the landscape.
Industry speculation had been mounting in recent months, with expectations of an imminent launch.
However, the difficulties encountered by the team of developers led to unforeseen delays.
According to Panos Panay, Amazon’s Head of Hardware, this advanced AI technology will provide users with answers studied ad hoc for every situation and context, all delivered with a natural conversation, powered by Amazon’s proprietary generative AI.
Here’s a look at all the new features and which will be compatible Echo devices.
What is Alexa+ and how does it work
One of the standout innovations Amazon highlighted during the Alexa+ launch is the interface, completely redesigned on the Echo Show to offer an adaptive display that adjusts content size based on the user’s proximity to the screen.
With just a few taps, users can seamlessly open the section dedicated to the For You panel, the calendar, music, and key applications across smartphones and desktops.
Alexa+ introduces a host of new functionalities, such as:
- The creation of new routines
- Summaries of the main events near home
- Chatting about the music tracks listened to
- The ability to transfer music from one room to another
Additionally, the system enables integration to connect third-party services, allowing users to manage emails or plan events, with real-time summaries provided by Amazon’s voice assistant.
To power these enhancements, the American company has developed Amazon Bedrock, an advanced infrastructure designed to access next-generation LLMs and dynamically select the best model based on the requested task.
When it arrives and on which devices
Following its official unveiling, the industry now awaits the final release of Alexa+ for consumers.
Initially, the AI-driven assistant is set to debut only in the United States in these weeks, though the development team has confirmed ongoing work on global versions.
Due to its reliance on a display interface, Alexa+ will be compatible only with select Echo devices at launch, specifically the Echo Show 8, 10, 15, and 21.
In terms of pricing:
- Users with an active Prime subscription will get free access
- For all others, the fixed cost will be $19.99 per month
With its integration of cutting-edge AI and a strategic subscription model, Alexa+ marks a significant milestone in Amazon’s push into the AI-driven services sector.
Original article published on Money.it Italy 2025-02-27 12:45:00. Original title: Amazon presenta Alexa+ con l’AI, le nuove funzionalità gratis sono rivoluzionarie