One of China’s top media and public relations groups believes that artificial intelligence can craft better communications and announcements than humans ever could.
«To embrace the new wave of artificial intelligence (AI)-generated content, starting today we have decided to stop all spending on third-party copywriters and designers".
This is the communication from Bluefocus Intelligent Communications Group Co., one of China’s best-known media and public relations groups, contained in an internal staff memo that was seen and published by Bloomberg News.
The $3 billion company plans to replace its external copywriters and graphic designers with generative AI models similar to ChatGPT and has contacted Alibaba Group Holding Ltd. and Baidu Inc. to explore the concession in license their technology.
The case of the Chinese company is yet another alarm bell that denounces the desire to replace human workers through generative artificial intelligence to automate key processes and maximize results, while reducing costs.
News of the memo also triggered a nearly 19% surge in the agency’s stock. This means that investors see automation and AI investing as promising. The stock market reaction could stimulate companies to employ more and more technology in the production system.
The case is not even isolated. Axel Springer and CNET have already decided to replace some journalists, replacing them with artificial intelligence, while Kuwait news presented Fedha, the first journalist completely created by artificial intelligence, with the task of reading the news online.
Is this the future that awaits the media?
Original article published on Money.it Italy 2023-04-18 08:00:00. Original title: BlueFocus licenzia i suoi dipendenti per sostituirli con l’intelligenza artificiale
