Here’s What You Need to Know. Jalen Brunson is the captain of the New York Knicks and one of the rare modern superstars who voluntarily took less money. His 2025-26 base salary is about $34.94 million, his estimated net worth is in the $18 to $20 million range, and in July 2024 he left roughly $113 million on the negotiating table.

That bet is being tested right now. Heading into Game 4, Brunson’s contract has become as much of a talking point as his step-back jumper.

How Much Does Jalen Brunson Make in 2026?

For the 2025-26 season, Brunson is earning a base salary of roughly $34.94 million, per Spotrac and HoopsHype. That figure is the first year of the four-year, $156.5 million extension he signed on July 12, 2024 — averaging $39.1 million a year through 2028-29, with a player option in the final season.

To make the extension work under league rules, he declined his $24.96 million player option for 2025-26 and re-signed off his 2024-25 base. He didn’t take a pay cut in cash, but he capped his upside dramatically. For context on where that puts him in the league’s salary hierarchy, Brunson sits well below the very top tier — Curry, LeBron and Embiid all command more — yet he is the clear face of the highest-grossing franchise in the NBA.

On the floor, he is earning every dollar. Through the 2026 playoffs he is averaging 26.0 points, 6.8 assists and 3.3 rebounds a game on 46.7% shooting, including a 35-point Game 1 against Philadelphia and back-to-back outputs of 43 and 36 against Indiana.

What Was the $113 Million He Walked Away From?

This is the number that turned a routine extension into a national story. Had Brunson waited one more year and signed an extension as a 10-year veteran in the summer of 2025, he would have qualified for a five-year deal worth roughly $269 million, per ESPN and CBS Sports reporting at the time. Instead, he locked in $156.5 million now — a difference of about $113 million in guaranteed money.

Why do it? Taking less freed up cap space for the Knicks: the OG Anunoby extension and the Karl-Anthony Towns trade would have been far harder to absorb without Brunson’s discount. And the math isn’t as bad as the headline suggests. The deal includes a fourth-year player option in 2028-29, which means Brunson can opt out at age 31 and re-up on a max extension worth as much as $323 million over four years starting in 2028, or roughly $418 million on a five-year deal a year later.

In other words, he didn’t give up $113 million. He deferred it, trading short-term cash for a more competitive roster and a longer career window in New York. It’s the kind of move you see more often in soccer than in the NBA — and part of why the highest-paid-athlete leaderboards are still dominated by figures from earlier eras.

Off the Court: Endorsements, Real Estate and the Family Business

Beyond the salary, Brunson’s personal balance sheet is built on three layers.

Endorsements: $2-3 million a year. Brunson is signed to Nike, where he has appeared in Kobe-line campaigns including the Kobe 3 Protro “Halo” ad and the Kobe 6 Protro “Statue of Liberty” Knicks-themed colorway. Beyond the swoosh, his portfolio runs broad rather than deep: American Express, DoorDash, BodyArmor, Bose, Delta, Pedialyte, Oura Ring, Fanatics and Macy’s are all among his reported partners. Notable absence: a signature shoe. That’s likely the single biggest endorsement upgrade still ahead of him.

The family business. His father Rick Brunson is on the Knicks coaching staff as an assistant — a rare father-son pairing in the NBA — and the family’s longstanding ties to the franchise are not a sentimental footnote: they are part of the contract logic. The Knicks signed a player who genuinely wants to be there. That gave them leverage. He gave them a discount.

What Could His Next Contract Be Worth?

The interesting financial date isn’t 2026. It’s the summer of 2028, when Brunson can opt out of his player option and re-enter the market. Under current projections, the salary cap will be materially higher by then, pushing his max extension past $320 million on a four-year deal — or roughly $418 million over five years if he waits one more year.

If the Knicks keep advancing, Brunson’s leverage in those negotiations only grows. The $113 million he “left on the table” in 2024 is, in practice, an option premium — paid up front, in cash he didn’t take, on the bet that a championship-caliber Knicks team is worth more than maxing out at age 28.

For a sense of what truly elite earnings look like over a career, the career arc of Michael Jordan — where the bulk of his $3 billion-plus net worth came after he stopped playing, through Nike, Hanes and ownership stakes — is the template. Brunson is still in the salary phase. The endorsement and equity phase comes next, and a deep playoff run is the single biggest accelerant.

The Bottom Line

Brunson in 2026 is rich, underpaid relative to his peers, and structurally set up to cash a much bigger check before the decade is out. He is also, right now, the player the Knicks need to keep their season alive. Whether the 2026 playoff run ends in a Finals appearance or a Game 6 exit, the financial story doesn’t change much: the next contract is where the discount gets paid back, with interest.

Where do you stand on Brunson’s gamble — smart long-term move, or did he leave too much money on the table? Tell us in the comments.

Sources: Spotrac and HoopsHype contract data for Jalen Brunson 2024-2029. ESPN and CBS Sports reporting on the July 2024 extension and the projected $113 million gap. NBA.com and Basketball-Reference for 2025-26 stats and 2026 playoff numbers. Forbes and Celebrity Net Worth for net worth estimates. Boardroom for endorsement portfolio.