Jeff Bezos’ 7 Secrets to Success

Jeff Bezos is certainly one of the most famous and successful personalities in the world. The American entrepreneur and engineer, in fact, is at the peak of a career that would be an understatement to call “successful”.

With an estimated net worth of around 240 billion dollars, he is at the top of the list of the richest people in the world, in close competition with Elon Musk and Bernard Arnault, with whom he shares the podium.

There is a lot of talk about him at the moment, especially in Italy. Bezos, in fact, has chosen Venice as the destination for his wedding with his future wife Lauren Sanchez and it seems that he doesn’t want to spare any expense. Arrival on a yacht worth 500 million, luxury hotel and the entire fleet of city taxis booked at his disposal. After all, the founder of Amazon can afford it.

But how did he manage to accumulate so much money over the course of his life?

The 7 secrets of Jeff Bezos’ success

As often happens in these cases, behind such large earnings there are even greater sacrifices. Over the course of his career, Jeff Bezos has distinguished himself for a series of brilliant choices, particular strategies and a prominent entrepreneurial mindset.

Among all these aspects, however, some have made the difference and led him to be what we all know. Here are the 7 secrets behind Jeff Bezos’ success.

1) Cultivate your passions

The main secret of Bezos’ success lies in having cultivated his own passions since he was young. Born in 1964 in Albuquerque, United States, he immediately showed a strong interest in the world of technology.

The first step in building his successful career was to have consistently continued to apply himself to his passions, transforming them first into a job and then into an increasingly larger and more extensive business.

In fact, excelling in something is much easier if you are passionate about that field. It may seem trivial, but this is the fundamental key to all of Jeff Bezos’s achievements.

2) Dare and believe; leave the certain for the uncertain

In 1994, Bezos made one of the riskiest choices of his life: leaving a well-paid job to found an online bookstore, at a time when the internet was still in its infancy.

A real unknown, therefore, a courageous choice but made with awareness and foresight, which marked the turning point in the entrepreneur’s professional life. With a small capital collected from friends and relatives he then moved to Seattle and founded Amazon.

At the beginning, Bezos took care of everything, from shipments to website management, to the administration of the company and customer service. He himself read the reviews to understand how to improve; a true multitasking leader who made his determination and attention to detail the most powerful tools for success.

3) Expanding the business intelligently

Amazon, therefore, was born as a simple bookstore, but the project did not stop there. The third secret behind Jeff Bezos’ success, in fact, lies precisely in knowing how and when to expand the business.

Already in 1998, he began adding new products to the platform such as CDs, DVDs and electronics, but the real turning point came when he decided to also allow external users to sell their products, a revolutionary idea.

This strategic choice radically changed the approach to the market, significantly expanding the quantity of offer and making Amazon the ideal place for any type of purchase. With this move, the service had become useful to everyone, and began to radically expand across the territory.

4) Investing in technology and innovations

Another of Bezos’s strong points has always been investing in innovative technologies of all kinds. From artificial intelligence to the most advanced management and distribution systems, the entrepreneur has always been able to seize the best opportunities to exploit progress to his advantage.

So, we could summarize the fourth secret of Jeff Bezos’ success, as his absolute prerogative of making technology available to the user experience.

5) Give absolute priority to the customer

For Bezos, the customer has always been at the center of everything. The entrepreneur, in fact, has always had a deep understanding of how the most important thing within a company is that it has a good reputation. And for this to happen, customers must undoubtedly be satisfied, always and in any case.

Every business decision, therefore, was designed to improve consumer satisfaction. By doing so, especially in the early stages, Amazon was able to build a base of loyal customers and attached to the brand, a truly important economic source for a company with large expansion plans.

6) Accept failure and adapt

Failure is an integral and very important part of building a successful business. This was confirmed by Bezos himself who, as he has stated several times, has found himself having to trash his own projects on several occasions.

The propensity to experiment inevitably implies the risk of failure, but you shouldn’t be afraid of it; if something doesn’t work, you move on to the next attempt learning from the mistakes made. This has always been a very important policy of Jeff Bezos and still characterizes his business and life mindset today.

“If you never want to be criticized, for heaven’s sake, don’t do anything new”. This phrase, taken from an interview with the Washington Post is the best expression of this line of thought from which, certainly, we could take inspiration.

7) Always looking beyond

The seventh and final secret of Jeff Bezos’ stellar success concerns his long-term vision, which goes far beyond e-commerce. With the Blue Origin project, for example, he began investing in space exploration, dreaming of an inter-planetary civilization.

This project, therefore, stands out as the most evident example of his visionary mentality. Bezos does not limit himself to solving the problems of the present, but constantly looks to the future, pushing the boundaries of what today seems impossible.

Original article published on Money.it Italy. Original title: I 7 segreti del successo di Jeff Bezos