Samsung wants to push further and shake up its Galaxy lineup. According to people familiar with the matter in South Korea, the company is reportedly already developing a rollable phone. There is even talk of a possible launch in the first half of 2028, once the assembly phase is complete.
To meet that deadline, Samsung Display is said to be in talks to supply the OLED panel capable of taking this “scroll-like” form. The real challenge remains figuring out whether the device will actually arrive and, above all, whether it can achieve the success the company is hoping for. That is all the more true after LG’s failed project: the South Korean rival had a rollable phone in the works that never made it to market after it shut down its mobile division in 2021.
What we know about Samsung’s rollable
Samsung’s very first rollable smartphone, already nicknamed the Z Slide, is expected to use a 10-inch panel in a 16:9 format with a density of 440.6 pixels per inch. Once fully unrolled, this Galaxy should have a screen closer to that of a tablet, while still remaining pocketable.
The advantages would be clear, especially for multitasking, video playback, e-book reading and light editing work. No information has emerged so far about the device’s other technical specifications.
To run such a large screen properly, the phone will certainly need the latest-generation components under the hood, from RAM to graphics and battery. Finally, there is the question of the launch price: panels this specialized carry high production costs, and the memory market is increasingly under strain. It is hard to imagine a starting tier below €2,000 (about $2,160).
Why rollable devices haven’t launched yet
The concept of a smartphone with a screen that rolls up is not new. Back in 2021, the Oppo X had already shown a similar idea, with a flexible OLED display that could expand from 6.7 to 7.4 inches thanks to a sliding frame, giving the phone more viewing surface without a central hinge.
Then it was LG’s turn, but the company never even got to show off its first rollable phone before shutting down its mobile segment. Samsung’s toughest challenge is making this mechanism reliable and appealing at scale, particularly because there are several engineering problems to solve, from tension stress and repeated bending to the roller’s internal components, thickness and weight.
Now the responsibility falls entirely on Samsung Electronics. To work without a hitch, a rollable Galaxy requires marked durability, software that knows how to make the most of the expandable screen, repair options that are accessible to everyone and a price range that does not skyrocket.
Editor’s note
This article was originally published in Italian on money.it by Pasquale Conte on June 30, 2026 as «Il primo smartphone che si arrotola è (quasi) realtà. Samsung svela come». It has been translated and adapted for an international audience by the Money.it International desk.
