The 10 Most Visited Countries in the World. 2025 Ranking

The Most Visited Countries in the World in the updated 2025 rankings range from Europe to Asia to the Americas, with Italy firmly in the top ten.

Which are the 10 countries with the highest number of tourists per year, according to data updated by the United Nations World Tourism Organization? It should be noted that the answer refers to 2024 arrivals, as 2025 is still underway.

First of all, according to statistics published online, the global tourism sector recorded a 19% increase in the two-year period 2024-25. Although Europe remains the most popular region among travelers, with 793 million international trips recorded during the year, Asian destinations are making significant progress.

The United States, Turkey, and China are also expected to see tremendous growth in international arrivals by 2030.

Below is the 2025 ranking of the 10 most visited countries in the world.

The 10 most visited countries in the world

From the refined art and exquisite cuisine of France, the charm of Andalusia and the beaches of Spain, to the breathtaking natural landscapes and vibrant metropolises of the United States, each destination offers a universe of experiences.

Don’t miss the timeless elegance of Italy, the cultural and historical fusion of Turkey, the warm hospitality and natural treasures of Mexico, not to mention the regal charm of the United Kingdom, the innovation and rich history of Germany, and the enchanting blend of nature and Asian culture of Thailand.

Prepare to immerse yourself in the stories, landscapes, and flavors that draw travelers from every corner of the globe every year, making these the 10 most beloved and visited countries in the world.

Note: The number of visitors per year refers to 2024.

1) France

• 89 million visitors

France is the most visited country in the world.

Visitors are drawn, first and foremost, by its priceless cultural and artistic heritage, which includes some of the world’s most famous museums and monuments, such as the Louvre and the Eiffel Tower in Paris, as well as UNESCO World Heritage sites scattered throughout the country.

The variety of France’s natural landscapes is another of its strengths: from the beaches of the Côte d’Azur to the snow-capped peaks of the Alps, from the green valleys of the Loire to the vineyards of Burgundy and Champagne, the country offers an incredible array of natural beauty and opportunities for outdoor activities.

French cuisine, recognized worldwide for its quality and refinement, attracts lovers of good food. Iconic dishes such as foie gras, coq au vin, and the numerous fine cheeses and wines are just some of the culinary offerings that make France a foodie’s paradise.

Furthermore, France boasts an excellent tourism infrastructure that makes travel and accommodations in the country convenient and accessible, unlike Italy. The high-speed rail network, international airports, and a wide selection of accommodations for all budgets make travel much easier for tourists.

2) Spain

• 83 million visitors

Spain, located on the Iberian Peninsula, is a country full of life, culture, and colorful landscapes, with its historic cities, sun-kissed beaches, exquisite gastronomy, and colorful festivals.
Madrid, the capital, is famous for its world-class museums, such as the Prado and the Reina Sofia, which house works by artists such as Picasso and Dalí. Barcelona captivates with the unique architecture of Antoni Gaudí, including the Sagrada Familia and Park Güell, and a vibrant cultural scene.

Spain is also known for its distinct regions, such as Andalusia, where you can explore historic cities like Seville, with its grandiose cathedral, and Granada, with the fascinating Alhambra. The Mediterranean coast offers idyllic beaches, while the Balearic and Canary Islands attract with their natural beauty and opportunities for relaxation.

Spanish cuisine, with iconic dishes such as paella, gazpacho, and tapas, reflects the diversity and richness of the country’s culinary heritage.

Finally, world-famous events such as the Cannes Film Festival, the Tour de France, and the Fête de la Musique, along with France’s reputation for fashion, design, and art, contribute to its global appeal.

3) United States

• 79 million visitors

From pulsating metropolises like New York City, with its iconic skyscrapers and Central Park, to Los Angeles, famous for its Hollywood film industry and sunny beaches, every city in the United States tells a unique story.

The USA is also a paradise for nature lovers, with breathtaking national parks such as the Grand Canyon in Arizona, offering spectacular views, and Yellowstone National Park, known for its geysers and wildlife. The diverse landscapes range from the rainforests of the Pacific Northwest to the prairies of the Midwest, from the Rocky Mountains of Colorado to the swamps of Louisiana.

American culture, influenced by a mosaic of ethnicities, is celebrated through music, art, film, and cuisine. The country is the birthplace of musical genres such as jazz, blues, rock ’n’ roll, and hip-hop. American cuisine, from barbecue to seafood, reflects the richness of its cultural diversity.

Visiting the United States also means exploring its history, from the struggle for independence to contemporary challenges, in iconic places like Washington, D.C., with its national monuments and museums. Each state, with its unique characteristics and traditions, contributes to the eclectic mosaic that is America, making every trip a unique and unforgettable adventure.

4) China

• 66 million visitors

China, a land of profound contrasts, harmoniously blends ancient traditions with futuristic cities, offering countless experiences that attract travelers from every corner of the globe.

Whether it’s the serenity of mist-shrouded mountains, the vibrant bustle of megacities, or the warmth of its people, China offers a symphony of experiences that resonate with every explorer.

From the majestic Great Wall to the tranquil landscapes of Guilin, from the tantalizing flavors of Sichuan cuisine to the innovative skylines of Shanghai, each reason will reveal why China is among the top ten most visited countries in the world.

5) Italy

• 65 million visitors

Italy, with its priceless artistic, cultural, and scenic heritage, offers an unparalleled travel experience. Cradle of the Renaissance and witness to crucial historical eras in world history, our country offers visitors an invaluable wealth of art and architecture. From Rome, with its monuments like the Colosseum and the Vatican City, testaments to the greatness of the Roman Empire and the heart of Christianity, to Florence, where the works of Michelangelo and Botticelli continue to enchant the public, each city tells a unique story.

Italy is also the land of good living, with a cuisine synonymous with quality, celebrated throughout the world. Dishes like pizza, pasta, and gelato originate right here in Italy, but each region offers its own specialties, best enjoyed with some of the world’s finest wines.

The Italian landscape is particularly vast, from the imposing Alps and lakes of the north to the breathtaking coastlines of Liguria, the Amalfi Coast, and Sicily.

6) Turkey

• 51 million visitors

Turkey is a living bridge between Europe and Asia, a country rich in contrasts and a fusion of cultures, history, and landscapes. Its unique geographical location has given rise to a land of extraordinary natural and cultural diversity, making it one of the most fascinating in the eyes of tourists.

Istanbul, the city that spans two continents, is the beating heart of Turkey, with its majestic Blue Mosque and Hagia Sophia, which bear witness to centuries of Byzantine and Ottoman history. Cappadocia offers an almost Martian setting, with its unique rock formations, underground cities, and famous hot air balloon rides that offer breathtaking sunrise views.

Turkey also boasts stunning coastlines, such as those of Antalya and the Turkish Riviera, with crystal-clear waters and ancient ruins just steps from the beaches. The ruins of Ephesus and historic Troy speak to the country’s ancient history, while Pamukkale enchants with its natural limestone terraces and thermal waters.

Turkish cuisine is another of its treasures, an irresistible invitation to savor dishes rich in flavor and aroma, such as kebab, baklava, and çay, the traditional Turkish tea.

7) Mexico

• 45 million visitors

Mexico has long been a destination capable of seducing visitors with its warmth and color. Home to ancient civilizations such as the Aztecs and Mayans, Mexico’s archaeological sites are fascinating, such as Chichén Itzá and Teotihuacán, where majestic pyramids tell stories of a distant past. Its colonial cities, such as San Miguel de Allende and Guanajuato, are splendid examples of architecture, with winding streets and colorful facades that tell the story of the country’s colonial history.

Mexico’s natural beauty ranges from the crystal-clear waters of its Caribbean beaches, such as those of Cancun and Tulum, to lush forests and breathtaking deserts. The Mesoamerican Barrier Reef, the second largest in the world, is a paradise for scuba divers and snorkelers.

Mexican cuisine, recognized as a UNESCO World Heritage Site, is a culinary adventure rich in flavors, colors, and textures, with iconic dishes such as tacos and enchiladas. Mexican culture is vibrant and welcoming, characterized by the Day of the Dead, mariachi music, and the art of Frida Kahlo and Diego Rivera.

8) Germany

• 40 million visitors

Germany is a land of fascinating contrasts where history and modernity intertwine harmoniously. From vibrant metropolises like Berlin, with its extraordinary art scene and monuments that testify to both dark moments and historic triumphs, to Munich, famous for its Oktoberfest and rich Bavarian tradition, Germany has much to discover.

The enchanting woods of the Black Forest and the romantic castles along the Rhine evoke fairy tales and legends, while the Mosel Valley wine region delights wine lovers.

Germany is also a haven for history buffs, with sites like the ancient Brandenburg Gate and the Berlin Wall Memorial standing as testaments to pivotal moments that shaped not only the nation but the entire world. Its cuisine, which varies from region to region, offers culinary delights such as pretzels, Kulmbacher Bratwurst, and Sauerkraut, accompanied by world-famous craft beer.

9) Thailand

• 40 million visitors

Pristine islands and beaches, sacred Buddhist temples, a wide variety of food options, ethical elephant sanctuaries, Thai massages, warm smiles, and so much more: this is what Thailand offers tourists.

This Asian country boasts a breathtaking coastline stretching over 2,414 km, dotted with over 1,400 islands! This incredible variety translates into an island experience suitable for everyone. Some iconic Thai islands, including Phi Phi Island, Pattaya, and Phuket, offer spectacular limestone cliffs and vibrant coral reefs teeming with life, ideal for snorkeling and diving.

Furthermore, Thailand’s rich Buddhist culture dates back over 2,000 years, with Buddhism becoming the dominant religion around the 13th century. Thailand boasts over 40,000 temples, ranging from grand palaces to serene mountaintop retreats. Temples like Wat Phra Kaew in Bangkok house sacred relics such as the Emerald Buddha, a revered statue carved from jade.

10) United Kingdom

• 39 million visitors

From London’s iconic London skyline, with Big Ben, the London Eye, and Tower Bridge, to the scenic English countryside dotted with ancient castles and historic manors, there’s always something new to discover in the United Kingdom.

Scotland enchants with its wild and mysterious Highlands, the legendary Loch Ness, and cities like Edinburgh, famous for its international festival. Wales offers breathtaking landscapes, from the beaches of the Pembrokeshire Peninsula to the mountains of Snowdonia, and a proud cultural heritage. Northern Ireland attracts with the Giant’s Causeway, a natural wonder, and Titanic Belfast.

Pub culture, football, rock music, and literature are just some of the elements that define the mood of life in the United Kingdom, making it a place where tradition meets modernity in a unique way.

Original article published on Money.it Italy. Original title: I 10 Paesi più visitati al mondo. Classifica 2025