Why is Apple pulling these iPhones from the market? Here’s everything you need to know about this controversial decision.
Apple has surprised its fans again, but the surprise is not a pleasant one. The company has decided to recall some of its flagship models. A model may be released for a limited time but this is now happening much faster than expected, leaving many users dissatisfied, and wondering what is happening. In short, if you are planning to buy one of these models, time is running out.
But what is behind this sudden move? Let’s find out more about this controversial decision and its reasons.
The recalled models: what is happening?
Apple has stopped selling some of its latest models, such as the iPhone 15 Pro Max, which was released only a year ago. This choice has surprised many. The reason is simple and also quite intuitive: these phones are very popular and sold all over the world and very often users keep old models for years instead of buying new ones. That’s why the company has imagined this clever idea. Even if the iPhone 15 and iPhone 14 will still be available, those who want to buy one of the iPhones removed from the market will have to look for them on Amazon or other unofficial online retailers.
Meanwhile, the new iPhone 16 series, with the iPhone 16 Pro leading the sales, is maintaining quite high sales.
The possible reason behind the choice
Although Apple has not provided clear reasons regarding this mysterious withdrawal, a plausible explanation concerns the introduction of the new artificial intelligence Apple Intelligence. This feature, which will arrive on a few selected models via a software update, could push the company to focus sales on the more expensive iPhone 16. In this way, consumers would be incentivized to prefer the new models to take advantage of this advanced technology.
It must be said that, at least for now, Apple Intelligence is not yet available in many parts of the world, which leaves a little additional bitter taste in the mouths of customers.
A controversial decision
Apple’s decision to withdraw recent models, such as the iPhone 15 Pro Max, seems more like a strategy to push consumers towards purchasing the new and expensive iPhone 16, rather than a real technological innovation. In this way, the company forces customers to spend more, increasing its profits at the expense of user needs. A questionable move that raises doubts about Apple’s true priority: innovation or profit?
Apple has certainly caused a stir with this choice, obviously the result of a ruthless marketing strategy. While many fans may be disappointed, some appreciate the company’s continuous innovation. But the real question is: will this change really push users towards the more expensive models? Or will it cause the giant to lose customers? Although this is highly unlikely, given the high loyalty, you never know. Only time will tell if this move will be a winning one for Apple or if it will create dissatisfaction among its loyal customers.
Original article published on Money.it Italy 2024-09-18 22:46:25. Original title: Apple ritira questi iPhone dal mercato
